A little understood rule of retail is:

• Customer buys something, has neutral opinion.

• Product has a problem, customer has negative opinion.

• Company resolves problem well, customer now has positive opinion.

That’s a very important lesson for organisations to learn. A customer complaint is a golden advertising opportunity.

Hegseth was complaining in March that ‘good soldiers’ were being kicked out because of tattoos. But I guess because he has tattoos, that’s unfair?

Now, he says standards are falling so he’s kicking people out because of beards.

The money saved could go to essential tax cuts for billionaires.