The issue is that americans vote on identity. They don’t vote about policies.

Look at Arkansas.

A freaking Nuclear Engineer from the Massachusetts Institute of Technology (MIT) came up a solid plan to improve Arkansas. He visited all 75 counties.

He lost by double digits against Sarah Huckabee Sanders. She barely campaigned.

https://en.wikipedia.org/wiki/2022_Arkansas_gubernatorial_election

The issue is that many americans simply vote on identity. They don’t vote about policies.