Summary
Tesla’s sales in Europe collapsed in April, plunging over 50% in several countries despite an overall 23.9% rise in EU EV sales.
Sweden saw an 81% drop, the Netherlands 73.8%, and France 59%.
The refreshed Model Y failed to revive interest as buyers turned to alternatives, citing CEO Elon Musk’s controversies or superior competitors.
Tesla’s Q1 EU market share fell from 2.4% to 1.3%. Including the UK and EFTA, sales dropped 37.3%. Globally, 2024 was Tesla’s worst delivery year in two years, raising doubts about a near-term recovery.
How amazing - it turns out capitalism works best when consumers have the ability to vote with their wallets. Meanwhile in the US, I’m going to start handing out swastika stencils to people can spray paint them onto Model S’s.