Summary
Tesla’s European sales are plummeting, with Germany seeing a 60% drop despite strong EV growth. Similar declines hit Norway, Sweden, and France.
While some blame the Osborne effect—buyers delaying purchases for a refreshed Model Y—Musk’s endorsement of Germany’s far-right AfD may also be repelling customers.
Online backlash has linked Tesla to fascist imagery. In contrast, UK sales fell only 7.8%, suggesting political factors play a role.
With strong domestic EV competition in Europe, Tesla’s reputation crisis could further hurt demand.
I think the idea is to show disapproval without actively damaging someone’s car, which could have been bought due to a variety of reasons. Also damaging the car only perpetuates waste, and since it’s already been purchased, does limited immediate financial damage to the company. The ‘fuck Elon’ sticker for example is a much better idea imho