Edit: As @bdonvr@thelemmy.club points out below

  1. This is just a mascot and is not a new logo
  2. The blog referencing Mozilla’s statement on the mascots gender says, (he/she/they/them/it), use whatever pronoun you prefer.
  • Pup Biru@aussie.zone
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    6 hours ago

    they do though via stating its pronouns - even including it, repeatedly referring to it even in their intro blog post as “they”

    but that’s because it’s a feature to increase the feeling friendliness of the browser by establishing personal connection via the application of any (or non-) gender by the user no matter their preference rather than intended as a portrayal of a sentient character having made a decision for themselves