Columbia Sportswear was established in 1938, when Columbia University was over 180 years old. It wasn’t established 180 years ago. In 1938 college sports had been around for decades already. “Because of how trademarks work” isn’t a satisfactory answer to my question
Because of how trademarks work.
180 years ago Columbia University was not in the sportswear business.
Did they not sell athletic gear before 1938?
Columbia Sportswear was established in 1938, when Columbia University was over 180 years old. It wasn’t established 180 years ago. In 1938 college sports had been around for decades already. “Because of how trademarks work” isn’t a satisfactory answer to my question
College sports were much much different then. A lot less merchandising.
Yes, that’s an understatement. Still doesn’t explain why Columbia University signed away their right to sell shirts that say “Columbia”
Probably because money.