That is one hell of a bargaining chip on the dealer.
The dealer now has an expensive dilemma: rebrand, offer to purchase the name, or lease the name back. Any choice they make will cost them.
If I was her I would get an estimate on how much rebranding would cost them and offer them a yearly lease at 1:20th of the cost. Sign a 5 year lease then up it by 50% every 5 years until they have to rebrand.
Say it would cost them 1 million to rebrand. First five years 50K/year next 5 years $75K etc. the object is to string them along while extracting a steady cash flow that initially seems easy to reach. She could probably get 30 years of payments out of them netting over 5 million and still fuck them over in the end forcing them to rebrand.
Yes, they should settle with her by purchasing the name from her, which will cover her damages. Basically she should get a free car for being smarter than them.
That’s absolutely wild. They took her car so she took their name.
That is one hell of a bargaining chip on the dealer.
The dealer now has an expensive dilemma: rebrand, offer to purchase the name, or lease the name back. Any choice they make will cost them.
If I was her I would get an estimate on how much rebranding would cost them and offer them a yearly lease at 1:20th of the cost. Sign a 5 year lease then up it by 50% every 5 years until they have to rebrand.
Say it would cost them 1 million to rebrand. First five years 50K/year next 5 years $75K etc. the object is to string them along while extracting a steady cash flow that initially seems easy to reach. She could probably get 30 years of payments out of them netting over 5 million and still fuck them over in the end forcing them to rebrand.
But I am vengeful that way.
Yes, they should settle with her by purchasing the name from her, which will cover her damages. Basically she should get a free car for being smarter than them.
Writes that down
Good ideas 👍